Royalty-free

Royalty-free or RF is a license model where you do not need to pay license fees for every usage. You can use the footage you bought as often as you like.

Most Stock Footage Shops only sell Royalty-free footage because the costs of managing this footage is much lower then for Rights-managed footage. The disadvantage of royalty-free footage is, that the same shots are widely used. This may lead to situations where different commercials make use of the same footage, which maybe very embarrassing for these companies.